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April 27 - 30, 2026

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The Biggest Event in the Agencies Space

1000 +
Attendees
5 +
Experts Sessions
1 th
Year
Vitaly Friedman

Design Patterns For AI Interfaces In 2025

Vitaly Friedman

Founder

Smashing Magazine

About the Session

Not a day passes by without a shiny new AI demo making its rounds on the web. Yet AI chatbots are often ignored by people, and many AI features that we envision simply can’t work as they require near-perfect performance to be useful in real-world scenarios. Many AI products solve the wrong problem, and do so unreliably. Let’s change that!

Best AI interfaces in 2025 is “quiet” — without any sparkles or chatbots. It just sits behind a humble button or runs in the background, doing the tedious job that users had to slowly do in the past. It shines when it fixes actual problems that it has, not when it screams for attention that it doesn’t deserve.

In this session, we’ll dive into emerging design patterns, UX guidelines and 100s of real-life examples of AI systems that help users get work done better and faster — with better scoping, style lenses, clustering, recommendations, feedback loop and many other features. Roll up your sleeves!

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.
Vitaly is the author, co-author and editor of Smashing Books (https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fwww.smashingmagazine.com%2Fbooks), and a curator of Smashing Conferences (https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fwww.smashingconf.com). He is the UX lead with the European Parliament and Smashing Magazine (www.smashingmagazine.com) and front-end/UX consultant in Europe and abroad, working with large and small companies and organizations like Haufe-Lexware, Axel-Springer and others.

He also runs Measure UX (https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fmeasure-ux.com) and Smart Interface Design Patterns (https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fsmart-interface-design-patterns.com), friendly video courses on UX and design patterns, along with a live UX training for passionate UX and product designers.

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