Every agency has access to the same AI models, so that is no longer the advantage. What will separate the next generation of winning agencies is the context they give those tools.

In this session, Bowe Frankema shows web agency owners why context engineering is becoming the real lever in AI, and how giving AI the full picture of your agency, your standards, your client history, your workflows, and your way of working can turn generic output into real client deliverables. He will break down how context moves agencies beyond small efficiency gains and into true scale, with faster execution, more consistent delivery, and workflows competitors will struggle to replicate.

Bowe will also show how Dollie makes this operational across your team, powering repeatable, automated work across reporting, site care, onboarding, development, and more. Plus, he will introduce Agency.md, a new initiative designed to help agencies get found, understood, and chosen in an AI-first world.

If you run a web agency and want to understand what will actually matter in the next phase of AI, this is a session you cannot afford to miss.