Iris Guelen is a Marketing Strategist and Project Lead for the Progress Planner plugin, where she drives marketing activities and makes sure everything runs smoothly to help the plugin grow. She’s also a Marketing Strategist for Emilia Capital, where she advises the companies in their investment portfolio, helping them craft marketing strategies that actually get results. Iris loves playing with words and creating copy that packs a punch, making sure businesses get their message across loud and clear. With a background in Communication & Influence and hands-on experience at Yoast, she knows what works when it comes to practical, results-driven marketing. In her session, Iris will walk you through 30 essential but often-overlooked website maintenance tasks, leaving you with a practical checklist to keep your website running like a well-oiled machine.